Company: Synacor  |  Concept, UX, Visual, Responsive, Interactive Design
Tools Used:
photoshop illustrator after effects
An exploration project into improving discovery in an existing product, Powerplay. Powerplay is a search & discovery product that is a rich, HTML-5-based experience, where subscribers can view their TV favorites across multiple platforms (live, TVEverywhere, video on-demand and over-the-top), while cable providers enjoy a new monetization opportunity. With a redesigned landing page, search, and content page, the emphasis is placed on discovering more content to watch, and being able to access chosen content more quickly.

I collaborated with a developer in my spare time to come up with a simple proof of concept for delivering content at random while maintaining the grid that I had created. See the proof of concept, and refresh the page multiple times to see different page layouts.


Company: Synacor  |  Branding & Identity
Tools Used:
photoshop illustrator
Since Powerplay is a TV product that is heavily involved with watching content, there's a subtle reference to a play icon within the logo. The logo is versatile since it is a strong mark, allowing the logo adapt to different scenarios of where the logo may be used.


Summer 2014  |  Responsive UI & Website Design
Tools Used:
photoshop illustrator css3 html5
UEstate, a startup focused on real estate with big plans to shake up the industry. This conceptual website reflected the visual design of the startup and aimed to attract new homeowners with a modern feel.


Fall 2012  |  iPhone App  |  Concept, UX, UI Design
Tools Used:
photoshop illustrator illustrator illustrator
For a class project, we were encouraged to create a solution for anything that included gamification. Scoutmaster is a fictional iPhone application that would help keep track of any Scout's progress to become the ultimate Scout. This application has the potential to revolutionize the Boy Scouts and bring it into the 21st century.


Spring 2013  |  Senior Thesis  |  Interactive Installation
Tools Used:
photoshop illustrator cinema after effects HTML5 CSS3
Starstruct is a senior team project that inspires young kids to learn astronomy. Focused on interface designs, created and animated 3D astronomy assets, developed storyboards, and heavily influenced user experience.


Winter 2012  |  Concept, Design, Motion, UX
Tools Used:
photoshop illustrator after effects
The "Adventure on the Tracks" campaign for Amtrak focuses on bringing Amtrak to first class.
This social media campaign aims to encourage that rail travel is fun and trains can be an ideal
eco-friendly solution to society's problems while integrating the use of technology.


Winter 2012  |  Class Project  |  Concept, Design, 3D modeling
Tools Used:
cinema after effects photoshop illustrator
Fictional advertisement for the International Conference of Chemistry. To make it exciting and simulating, each element is visually represented, each with their own different properties.


Winter 2013  |  Class Project / Interactive Installation  |  Concept, Programming
Tools Used:
Every person that walks through this doorway will trigger the an ultrasonic sensor to light up the ceiling! The colors are dependent on the person's distance from the sensor and how many people have walked by. The sensor is hooked up to an Arduino board which receives input from the sensor and controls the lights.
Toby Fitch

I'm simply an aspiring design geek with a passion in all kinds of futuristic stuff with a dash of entrepreneurship. I am looking for an opportunity to be a part of a company that's not afraid to be forward-thinking and industry-changing.

Whenever I'm not sitting in front of a computer, I'm probably playing sports, outside enjoying nature, enjoying some quality brews, or counting trains passing by!

Please, feel free to contact me @TobyFitch on Twitter or simply fill out my contact page here. I'd be more than happy to get back to you!