Toby Fitch
Multidisciplinary Designer / Photographer / Entrepreneur
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Powerplay

An exploration project into improving content discovery within PowerPlay. PowerPlay is a video search & discovery product that is a rich, HTML-5-based experience, where cable subscribers can view their favorite TV content across multiple platforms (Live TV, TVEverywhere, video on-demand and over-the-top), while cable providers enjoy a new monetization opportunities.

 
 

PowerPlay  Homepage Redesign

2014 Q3  |  Synacor  |  Concept, UX, Visual, Interactive Design

An exploration project into improving content discovery within PowerPlay. PowerPlay is a video search & discovery product that is a rich, HTML-5-based experience, where cable subscribers can view their favorite TV content across multiple platforms (Live TV, TVEverywhere, video on-demand and over-the-top), while cable providers enjoy a new monetization opportunities. In theory, this redesign would encourage users to discover and quickly access more content. Cable providers can utilize several customization options such as adding new types of content like social media, movie quotes, tv listings and more. By introducing new content types, we're able to test and showcase the flexibility of the responsive grid system across multiple platforms.

I collaborated with a developer in my spare time to come up with a simple proof of concept for delivering content at random while maintaining a simple yet responsive grid system. To see a rough prototype, click on the 'Grid Prototype' button below and refresh the page multiple times to see different 'page layouts.' The grid is maintained even though the pattern is different each time giving the illusion that content is unique and dynamic.
 

 
 
 

 
 

PowerPlay Brand Identity

2014 Q2  |  Synacor  |  Concept, Visual, Branding, Motion

PowerPlay is a TV product that is heavily involved with watching video content. I wanted to create a subtle visual reference to a play icon within the logo. The logo is a thick and strong mark allowing it to be versatile and can be applied to different scenarios of where the logo may be used or even stand alone on it's own if needed. The backgrounds in the app icons reflected a 'digital' feel with different visual treatments such as pixelation, gradient banding, and other digital motifs.